21 SAVAGE ON HOME GROUND FOR CULTED COVER
A digital cover shoot and online editorial for CULTED Magazine featuring 21 Savage on home ground. Born in London and raised in Atlanta, the project marked a significant return to the UK, bringing together two defining parts of the artist's identity through a contemporary fashion lens. Working alongside partners in styling crime Joshua Arimoro and J Kogzy, and James Loach built out the styling and wardrobe direction across the digital cover and editorial. The wardrobe balanced luxury fashion with contemporary streetwear, supporting CULTED's visual identity while reflecting 21 Savage's British roots and Atlanta influence
21 Savage wears Vivienne Westwood, Louis Vuitton, Audemars Piguet, Corteiz, Balenciaga and Custom Timberland by Teddy Opong.
Credits:
Creative Director & Photographer: Kelvin Jones @kelvinjoness
Editor-in-Chief: Pavel Dler @paveldlerr
Styling & Wardrobe By James Loach + @joshuaarimoro + @j_kogzy
Head Of Social Media: Vivian Osondu @vivosondu Special Project Lead: Sam Thelwell @samthelwell
Artist Team: Tammy Brook @tammybrook & Stylist Fatima @fatima
Producer: Liz Adeleye @petiteliz
Production Manager: Samad Olukunle @szmzd Lighting Director: Ella Costache @ellacostache
DOP: Teej @lifeofteej
1st AC: Flynn Dennison @cine.den
BTS Content: Mossy Mcdermont @mossy.sl
BTS Video Edit @auraarif
Assistant: Fejiro Boje @fejiroboje
Runner: Sebastian Nakouzi @sebynakouzi
Runner: Miguel Prado @miguel_pradoalonso
Runner: Matu Harvey @cinematugrapher
JAMESLOACH.CO - LONDON UK 2025