Hosted in the James Loach Co showroom, Kuwaiti Designer CLAUDETTE presents their official A/W22 Campaign, curated from four-emotive capsule collections. Visually illustrating a message of motivational authenticity, and a reminder to embrace your free-spirited attitude. Titled 'I SEE THINGS CLEARER NOW', the collection is explored in four chapters. 'It's Okay To Cry', 'Life Is Fun When You Don't Care', 'Earthly Pleasures' & 'Claudette's Beach House'.
Creative Direction shared with Layan Al-Dabbous, and Production by James Loach Co, the capsule campaigns required dedicated concepts delivering a series of short films, and provocative images telling the story written by Claudette, 'I SEE THINGS CLEARER NOW'.
WATCH OFFICIAL SHORT FILMS at www.claudettethebrand.com
As seen in HYPEBEAST ARABIA, CULTED Magazine & VIPER Magazine
CLAUDETTE A/W22 Credits:
Photography & Short-Film By Liam James
Creative Direction By James Loach Co & Layan Al-Dabbous
Production By James Loach Co
Models Include Olivia Grace, Jad Avier, Lucas Comin, Sana Malik & Jed Gharbi.
JAMESLOACH.CO - LONDON UK 2022