Creative Consultancy & Production [2023]
JAMES LOACH CO was appointed as lead creative producer & consultant to design and present an immersive 360° brand activation for heritage designer ELLESSE in partnership with Gen-Z media group CULTED. Celebrating the launch of ELLESSE’s SS/23 Collection debuted at Paris Fashion Week.
Taking over an immaculate gallery space in the Le Marias district, JAMES LOACH CO curated a bespoke installation to present the new #BEBOLD community collection from ELLESSE, soundtracked by an all-star lineup of DJs from across Europe, and of course Paris, France. Throughout the activation, CULTED & ELLESSE welcomed regional, and global influencer talents for VIP appointments for exclusive gifting and seeding.
JAMESLOACH.CO - LONDON UK 2022