Creative Strategy & Partnerships
James Loach Co facilitated and managed the talent partnerships and project management with an unconventional creative consultancy for a cultural editorial story exploring what music, self-expression and their passions + journeys mean to 5 scene-shifting DJ talents from across Europe.
Reigning supreme across London, Milan, Paris & Berlin with CULTED, a Gen-Z led culture and fashion focused online publication, together with PIONEER DJ using their latest DDJ-FLX6 decks and HDJ-CUE1BT bluetooth headphones, we seamlessly orchestrated a 360° talent-story featuring DJ & Stylist Cons Gaffe (CESTA - London), Creative Director & DJ Betsy Johnson (London, UK), DJ & Creative Jeune Ponce (Paris, Fr), DJ Jaxx MS (Berlin, DE) & DJ & Event Promoter Volantis (Milan, It).
JEUNE PONCE - PARIS, FR
JAXX MS - BERLIN, DE 
VOLANTIS - MILAN, IT
READ THE FEATURE ONLINE NOW - https://culted.com/5-djs-4-cities/
Videography & Photography:
London: Liam James
Paris: Gabriel Popoff
Milan: Edward Scheller – with special thanks to @tempiodelfuturoperduto
Berlin: Thilo Swora
JAMESLOACH.CO - LONDON UK 2022