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Engineered Garments x Baracuta G-9 Press Campaign [2022]
- Creative Direction & Styling

Campaign Assets.

James Loach Co had the pleasure of leading the vision for the new collaboration of 3 Iconic G9 Harrington Jackets from Engineered Garments x Baracuta. The partnership builds a bridge across the Atlantic Ocean, reuniting for the first time since FW18.


Arriving in three colourway options, @engineered_garments_official designer Daiki Suzuki reimagines Baracuta's staple, portrayed with a taste of our gritty London identity affirming the real-life, and day-to-day experiences in London City.

Creative Direction By James Loach Co
Casting By James Loach Co Featuring Louie Akinwale, Harrison Law & Joel Lyall. 
Styling By James Loach Co
Photography By Liam James
Lighting by Ken Liw
Production Commissioner: Pavel Dler
Production Assist Ana Corona

JAMESLOACH.CO - LONDON UK 2022