JAMES LOACH CO PARIS FASHION WEEK SHOWROOM [2021]

- SHOWROOM & PR

James Loach Co makes a return to the eagerly-anticipated Paris Fashion Week circuit for the 22nd - 28th June '21. The private PFW showroom in Collaboration with Galerie Paris Horizon (A contemporary design gallery), welcomes within its walls recognised artists and designers, at the same time devotes itself to the discovery of new emerging trends.

Celebrating the forward-thinking & conceptual designs of three spearheading, independent & represented designers, the showroom displayed a bonding variety of seasonal, capsule and collaborative collections. The facilitating brands and showroom operated an active hub for Parisian and visiting creatives, talents and influencers throughout the course of the fashion week, activating strategic product placements, talent parterships, brand gifting, content curation and editorial production.

JAMES LOACH CO SHOWROOM

22nd June '21 - 28th June '21 - Previewing collections from,
7319 Maison Chanvre - The sustainable & contemporary ‘Hemp House’, a french-rooted fashion label that surpasses sustainable norms by blending a bespoke composition of hemp fibre and organic Portuguese cotton.

Feather Pendants Jewellery – A globally acclaimed jewellery brand that celebrates conceptual and majestic design. Feather Pendants is devoted to timeless craftsmanship and experimental designs. A harbour for trailblazing the way for creative imagination and its uses in handling materials from sterling silver, precious stones and metals.

Ferino Worldwide - Minimalistic, and quality-lead brand Ferino unveils its seasonal SS22 Collection. Labelled via the Italian word for ‘Feral”, meaning a species born in the wild, Ferino captivates through its nature as a brand accustomed to life with no rules and no boundaries. Ferino was born from frustration out of a lack of products championing quality-lead accessible wear with a range suitable for individuals who share aspirational qualities. The Ferino name and direction is thus growing ever stronger and richer, as it continues to surpass expectations in the streetwear jet-stream of trend and fashion.

Watt Griff x James Loach Co PFW Exclusive Artwork Commission

To commemorate the arrival of 7319 Maison Chanvre, Feather Pendants & Ferino to the private showroom, French Artist & Illustrator 'Watt Griff' and James Loach Co collaborated on a bespoke rendition of the artists' immensely popular 'Running Paris' painting. An exclusive commission for the showroom throughout the Paris Fashion Week.