- Fashion Direction & Production
UK Rap royalty, and leading figure in underground hip-hop Lord Apex takes centre stage for VIPER Magazine’s 1/10 front covers celebrating 50 years of Hip-Hop representing the UK, more specifically West London. James Loach Co and team had the pleasure of producing the cover, championing an all-star creative team in sync through a tied bond in Apex’s sound.
LORD APEX For VIPER Cover is out now in specialist suppliers, and stores worldwide. Special Thanks to Lucid, Ross Hook and Nathan Rosen.
Creative Production by James Loach Co
Photography & Direction by TJ Sawyerr
Lighting & Retouch by Milan Rordiguez
Assisted By Rickinzi
Styling & Fashion Direction by James Loach Co
JAMESLOACH.CO - LONDON UK 2022