Magic Stick Entertainment AW/25 Campaign [2025]
Talent & Campaign


James Loach fronts the latest campaign for Tokyo’s illustrious Magic Stick Entertainment, embodying the brand’s distinct fusion of street culture and modern refinement. Shot on location in Shibuya, Tokyo—the heart of the city’s creative energy—the campaign captures Magic Stick’s vision with a contemporary tastefulness partnered with in-house styling in true Tokyo essence. The collection is now available worldwide at select retailers and exclusively at the brand’s flagship store in Shibuya.



JAMESLOACH.CO - LONDON UK 2025