In a live partnership from the court in Los Angeles, California, to London, England, Hypebeast hosted a VIP viewing experience for the All-Star Game with the National Basketball Association (NBA). Blending sport, culture and community - we transformed an iconic heritage venue into an immersive live-screening space alongside live DJ’s, nostalgic basketball installations throughoutand all-star customisation workshops.
VIP & Communications Management by James Loach Co
Production by HYPEBEAST
Special thanks to NBA Europe
JAMESLOACH.CO - LONDON UK 2025