NEYMAR JR x HYPEBEAST 'Home Away From Home' Campaign [2025] 
Styling & Wardrobe

From his new base in Saudi Arabia, the footballer discusses what home means to him, how he’s acclimatising, and style influences for Hypebeast’s latest campaign with Replay.


Making a name for himself within the grassroots youth circuit in Brazil, Neymar Jr. was a once-in-a-lifetime homegrown talent and quickly became the newest football sensation in his legend-producing home country. Having spent his 20s in Europe — playing for Barcelona before moving to Paris Saint-Germain in 2017 — he’s no stranger to creating his own home away from home wherever he’s located.


HYPEBEAST TEAM:
Stylist & Wardrobe | James Loach Co + Team
Associate Creative Director | Maude Churchill   
Senior Creative | Mia Lim Montesdeoca
Senior Creative Producer | Anthony Ferrieres
Creative Producer | Catriona McCormick
Senior Creative Editor | Ali Mohammed-Ali 
Director of  Account Servicing | Steph Cripps


JAMESLOACH.CO - LONDON UK 2025