PDF Channel x Estrella Damn takes STEREO London
A collaborative brand experience produced for PDF Channel in partnership with Estrella Damm at STEREO, Covent Garden.
Bringing together fashion, music and culturally connected communities, the event welcomed a curated audience of creatives, industry professionals and creative tastemakers within the iconic setting of Covent Garden's Italian piazza. Working alongside project partners PDF Channel and Good News Only, the experience was designed to reflect the brands' shared focus on contemporary culture, hosting recognisable individuals under one roof with the support of Estrella Damn and STEREO, creating an environment that balanced premium hospitality with an authentic creative atmosphere.
The evening featured DJ sets from Malix, Chef Dee and Remixia, hosted by D'nieccio, with programming that complemented the guest experience throughout the event.
Photography by Tsubasa Yanase @photobybenz
Production & PR by James Loach Co
Client / for PDF Channel
Project Lead by Good News Only Agency
JAMESLOACH.CO - LONDON UK 2025