REUBEN SELBY ‘THE WILL TO FORM’ A/W22
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James Loach Co was proudly appointed as Creative Producer & PR Exec to British Designer REUBEN SELBY to debut the designers Autumn/Winter 2022 collection at London Fashion Week.
Providing a 360° creative consultancy, press communications, social media management, event programming and agency production for the official runway presentation, and throughout the 5-day immersive artist installation titled ‘THE WILL TO FORM’. The British Designer & James Loach Co ignited a spark within its audience, entirely immersing them within real-life artist studios, embracing the final form of the 8 hand-selected artists, an integral subject to the designer's 5-day experiential artist showcase from The Copeland Gallery.
Reuben Selby draws inspiration both from the artworks which they created with their dynamic and textured themes, as well as from the essence of who these artists were - what they were living through, what they were trying to achieve, what expressionism meant to them and even what they were wearing. The runway gave host to a cleverly orchestrated cluster of characters, friends and artistic collaborators of the mind and soul. A culturally rich line-up of all-star talents including Rina Lipa, Sainte (Artist), Willow Kayne (Artist) Dubious Feux (Artist & Performer), Mudi Sama (Artist & Model) to name the majority.
Our Front Row VIP’s viewed the spectacle with a complimentary drink in partnership with Ciroc Vodka. Bugzy Malone, Jana diab, Master Peace, Kasien Daley, Lola Clark, Tilly Clark, Maisie Williams, Rasharn Powell and Daniel Desmarias pictured below
JAMESLOACH.CO - LONDON UK 2022