Creative Producer & Activation Strategy
Creative production, PR & activation strategy led by James Loach Co for streetwear brand Trapstar Milan chapter of their #'WEOUTSIDE' inner-city invasion. Taking charge of the illustrious streets of Milano for an exclusive collaboration launch with Italian Rap Artist Sfera Ebbasta, seamlessly partnered with leading streetwear destination, DROPOUT Milano. The Milano invasion announces in celebration of Sfera Ebbasta & artist Russian’s new mixtape "Italiano" the capsule collection consists of 4 t-shirts 2 hoodies and a cap. Positioned as one of Italy's most profound rap/drill musicians, it's a seamless match made in culture for the two leading icons to join forces.
TRAPSTAR & friends of the brand including Lancey Foux, Blade Brown & Sfera Ebbasta immersed the store and an expected mob of customers with distinctive branding to transform the space into a realm of their very own. But first, came a communal link-up at a nearby location, to which fans of the brand, artist and movement can be handed wristbands to access the pop-up at Dropout Milano.
PR & Communications led by James Loach Co, TRAPSTAR received a wave of global style and fashion press, including HYPBEAST, COMPLEX, CULTED & Many more.
JAMESLOACH.CO - LONDON UK 2022