Creative Producer & Marketing Strategy
Spearheading streetwear brand TRAPSTAR breakthrough into the Paris Fashion Week circuit with a monumental pop-up store and city invasion. The team arrived squad-deep in Le Marais with the brand's extensive family tree of creatives, artists and cultural leaders, including Headie One, M1LLIONZ, Russ, Rondososa, A Jewellers, Enzo From The Block, & French rappers Thahomey, Kodes and many other recognisable names.
Together James Loach Co built an elite team of agency-built street team of Parisien talent, cultural figures and social leaders, to lead the brand to victory championing TRAPSTAR's 3rd City invasion, following pop-up activations in London and Milan for their exclusive collaboration with renowned artists Sfera Ebbasta & Rapper Russian with all routes leading to Paris. The invasions come as a part of TRAPSTAR's 'WE OUTSIDE' tour, its 3rd action of cultural excellence, these events are a key chain of Trapstar activations, events and collaborations across a series of cities around the world in the coming months.
The TRAPSTAR pop-up graced over 1,000sq ft of luxurious white retail space, with a boarded-up 'Trap' style installation from the exterior. If you managed to access the pop-up amongst the hundreds of customers and fans, the brand displayed and unveiled TRAPSTAR grails, their latest own-brand capsules, key-statement items including graphic t-shirts, puffer jackets and new unique products. Hero items included a must-have, and highly limited edition football jersey with a slime green accent across the chest and desirably tasteful tracksuit sets.
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The activation was featured on global press including HYPEBEAST, COMPLEX, MSM, CULTED, PAUSE & Many more.
JAMESLOACH.CO - LONDON UK 2022