TRAPSTAR Street Level Campaign Paris [2023]

TRAPSTAR Street Level Campaign, Paris FR
PR & Strategy [2023]

James Loach Co championed the strategy, and implementation of a TRAPSTAR Wild Poster Campaign to generate awareness about the Summer Pop-Up event in Paris (17.06.23)

Engaging with the key TRAPSTAR target audience by strategically placing wild posters in key locations, the campaign aims to engage the target audience and pique their curiosity. The campaign seeks to drive attendance to the TRAPSTAR Pop-Up event, encouraging fashion enthusiasts, streetwear lovers, and trendsetters to visit the location on the designated date.

Covering 10+ locations within a 1km radius of the Maison Guava Gallery as hosts for the TRAPSTAR Pop-Up, the campaign was unmissable for any core target profile within a concise, localised Pop-up area.