- Creative Producer & Strategy
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Creative Production, Creative Strategy & Installation for VENTED London, a lifestyle brand rooted in West London known for its concrete ceramics, nostalgic streetwear and wholesome graphics. James Loach Co initiated seamlessly a collaborative take-over and concept store design in joined forces with FOREVER GOOD LONDON (A platform bound by new movements, new ideas and new points of view) transforming a 2-floor gallery space into a creative trance, starting with a bespoke concrete installation amongst the decorated walls of gripping artworks presented by 4 hand-selected fine artists represented by Forever Good. VENTED & James Loach Co worked on an acute capsule collection in homage to the brands’ Parisien excursion and delivered a SS/22 Lookbook shot in Paris, securing features on HYPEBEAST STYLE, MSM, COMPLEX, HIGHSNOBIETY, CULTED, PAUSE & Many more.
James Loach Co for VENTED & FOREVERGOOD celebrated their 3-day reign on the streets of Paris, by orchestrating an all-star line-up of acts & DJs due to headline a 6-hour turn-up live from the store with live performances from Deto Black, Feux, Vinch and DJ sets from Paris export Jamo Beatz, NOSA, & Boiler Room ‘sheller’ Chef Dee. On the 23rd of June, an official live stream was be broadcasted on Instagram during the event, whilst taking over the block IRL in Paris with support from exotic alcoholic slush refresher Krushpuppies.
JAMESLOACH.CO - LONDON UK 2022